University of South Florida -Selby Auditorium

* March 27: How to Design for Search and Visitors Engagement
This session will show you how to use behavioral data and metrics to guide online design and strategy. It will also identify common usability mis-steps as well as techniques that can help you reach your online marketing goals.
* April 17: Search Engine Optimization Fundamentals
This session will cover the implications Search Engines have on your business as well as valuable techniques to consider before you spend a penny on any online marketing.
* May 1: Building Your Search Engine Content Strategy
While building on the SEO fundamentals, this session teaches you how to create a visibility plan that includes analyzing your current SEO status, creating SEO goals and developing as well as executing your SEO Plan.
* May 15: Understanding & Leveraging Social Media Marketing
In this session, you will learn how to integrate social media planning into your marketing mix with hands-on resources and coaching on everything you need to know to build a social media presence.

The cost is $35 per session for members and $40 per session for non-members. Want an All-access Pass? AAF-Suncoast members pay just $100 and non-members pay $130 for all four sessions.
All sessions will run from 11:30am to 1:30pm and be held at the University of South Florida Sarasota-Manatee at the Selby Auditorium at 8350 N. Tamiami Trail. Sarasota, FL 34243.

RSVP today by emailing info@aafsuncoast.com or calling 941 927 7589